• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Navigating Money And Education

  • About
  • Podcasts
  • Research
  • Contact
  • Save For College
  • Student Loans
  • Investing
  • Earn More Money
  • Banking
  • Taxes
  • Forum
  • Search
Home / Investing / Stocks / Investing for Dividends – How Does It Work And Where To Start

Investing for Dividends – How Does It Work And Where To Start

Updated: June 16, 2023 By Robert Farrington | 3 Min Read 1 Comment

At The College Investor, we want to help you navigate your finances. To do this, many or all of the products featured here may be from our partners who compensate us. This doesn't influence our evaluations or reviews. Our opinions are our own. Any investing information provided on this page is for educational purposes only. The College Investor does not offer investment advisor or brokerage services, nor does it recommend buying or selling particular stocks, securities, or other investments. Learn more here.Advertiser Disclosure

There are thousands of financial products and services out there, and we believe in helping you understand which is best for you, how it works, and will it actually help you achieve your financial goals. We're proud of our content and guidance, and the information we provide is objective, independent, and free.

But we do have to make money to pay our team and keep this website running! Our partners compensate us. TheCollegeInvestor.com has an advertising relationship with some or all of the offers included on this page, which may impact how, where, and in what order products and services may appear. The College Investor does not include all companies or offers available in the marketplace. And our partners can never pay us to guarantee favorable reviews (or even pay for a review of their product to begin with).

For more information and a complete list of our advertising partners, please check out our full Advertising Disclosure. TheCollegeInvestor.com strives to keep its information accurate and up to date. The information in our reviews could be different from what you find when visiting a financial institution, service provider or a specific product's website. All products and services are presented without warranty.

Investing For Dividends

Dividend investing is one of the best ways to grow your wealth and your portfolio over time. 

Dividends are amazing for a few reasons:

  • The provide you solid income for owning an asset
  • The compound over time, increasing your return
  • Dividend paying companies are typically stalwarts in their industries

I'm sure there's more, but let's look at investing for dividends more in depth.

Table of Contents
What's a Dividend and Why Does It Matter?
Finding Dividend Paying Stocks
The Problems With Investing For Dividends
Tax Implications
Best Places To Invest In Dividends
Final Thoughts

What's a Dividend and Why Does It Matter?

Dividends are profits paid to shareholders of a specific company.  Many companies reward their shareholders through dividends.  The board of directors of the company can elect to pay a certain amount per share per period.  Many companies pay dividends in standard periods of time - such as quarterly or annually.  For example, a company could pay a dividend of $1 per share per year.  If you owned 500 shares, you would receive a check for $500 per year.

That's a great incentive to invest in dividend paying companies. You are essentially being paid to own a good company - what's not to like?  But that's just the start.

One of the many perks of dividends is that you can typically elect to reinvest your dividends, which means you buy more shares of the company with the dividends.  This, in turn, allows for bigger dividends, and the power of compounding.  This shouldn't be ignored.  It's been calculated that dividends have accounted for 44% of the total stock market return for the last 80 years.  That means if you didn't reinvest your dividends, you would suddenly see an 8% annual return reduced to a 5.5% annual return.  That hurts over the long run!

Finding Dividend Paying Stocks

There are a lot of ways to find dividend paying stocks to invest in.  Many of our best investing blogs focus on finding these stocks.   The most common way to find these stocks is by screening for stocks.  I've walked you through using a stock screener in the past, so if you're not familiar, you can check out my video.

The next most common way is to investing in dividend paying stocks via mutual funds and ETFs.  A very popular ETF is the iShares Select Dividend ETF (NYSE: DVY).  This fund holds the top dividend paying stocks from the S&P 500, so it pays a great dividend itself.

As you work to build the perfect portfolio allocation, look to include a fund or ETF like DVY in your portfolio.

The Problems With Investing For Dividends

However, it's important to remember that investing for dividends isn't always straightforward, and you should just chase the highest dividend paying stocks.  There are some times when dividends just don't matter, or they could paint a false picture of the company.  Some unscrupulous companies payout extraordinarily high dividends ahead of bad events simply to give investors and owners a payday before the company goes under.

Like any investment, it's important that you do your homework and research on the company before you invest - dividends or not!

Also, it's important to ask yourself why this company is paying a dividend. Usually, this means the company has so much extra money it doesn't know what to do with - so it's giving it back to you, the owners. Sometimes, this is a good thing. Other times, it could spell trouble for future growth (like why aren't they investing in the next "big thing").

Tax Implications

There are also tax implications for dividend investing depending on how you hold your dividend paying stocks. If you're investing in a retirement vehicle (like a 401k or IRA), or inside of an HSA, you don't have to worry about taxes when it comes to your dividends.

However, if you're investing in a taxable account, you will pay taxes on your dividends - even if you reinvest them! Remember, a reinvestment transaction is simply receiving the dividends and buying new shares of stock. As such, make sure you're able to pay the taxes!

There are two tax treatments for dividends: ordinary and qualified. With ordinary dividends, you pay taxes on your dividend as ordinary income. Check your tax bracket to see what that tax rate might be.

Qualified dividends get better tax treatment! According to the IRS, a dividend is qualified if you "have held the stock for more than 60 days during the 121-day period that begins 60 days before the ex-dividend date." So, basically if you've held the stock for more than about 6 months prior to the dividend ex-date.

If you have qualified dividends, your dividends are treated at the capital gains tax rate. There are three capital gains tax rates. Notice it does vary based on how you file. If you are a single filer, check this out:

Individual Income Tax Bracket

Qualified Dividend Tax Rate

$0 - $44,625

0%

$44,626 - $492,300

15%

$492,301+

20%

If you are married filing jointly, check this out:

Joint Income Tax Bracket

Qualified Dividend Tax Rate

$0 - $89,250

0%

$89,251 - $553,850

15%

$553,851+

20%

Best Places To Invest In Dividends

Depending on your strategy, there are a few places to invest in dividends that make a lot of sense. All of these options are on our list of the Best Online Stock Brokers.

If you are investing in dividends via low cost mutual funds and ETFs, you should consider Vanguard or Fidelity. They offer some of the best low cost index funds, and they allow you to reinvest your dividends on these funds. 

If you're going the route of owning individual dividends paying stocks, we strongly recommend M1 Finance. The reason is that M1 allows you to invest for free. If you want to own a basket of dividend paying stocks, you setup your pie of stocks, and M1 handles the rest. If you reinvest dividends, the handle rebalance of your pie as well. 

Get started with M1 Finance here >>>

Final Thoughts

Investing in dividends is a smart strategy for long term wealth. However, make sure that you understand what a dividend is, why it matters, and how to best invest in them before you get started.

Do you prefer to invest in dividend paying stocks?

Investing For Dividends
Robert Farrington
Robert Farrington

Robert Farrington is America’s Millennial Money Expert® and America’s Student Loan Debt Expert™, and the founder of The College Investor, a personal finance site dedicated to helping millennials escape student loan debt to start investing and building wealth for the future. You can learn more about him on the About Page or on his personal site RobertFarrington.com.

He regularly writes about investing, student loan debt, and general personal finance topics geared toward anyone wanting to earn more, get out of debt, and start building wealth for the future.

He has been quoted in major publications, including the New York Times, Wall Street Journal, Washington Post, ABC, NBC, Today, and more. He is also a regular contributor to Forbes.

Editor: Clint Proctor Reviewed by: Chris Muller

Editorial Disclaimer: Opinions expressed here are author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, or other advertiser and have not been reviewed, approved or otherwise endorsed by any of these entities.
Comment Policy: We invite readers to respond with questions or comments. Comments may be held for moderation and are subject to approval. Comments are solely the opinions of their authors'. The responses in the comments below are not provided or commissioned by any advertiser. Responses have not been reviewed, approved or otherwise endorsed by any company. It is not anyone's responsibility to ensure all posts and/or questions are answered.
Subscribe
Notify of

1 Comment
Oldest
Newest Most Voted
Inline Feedbacks
View all comments

Primary Sidebar

Investing Resources

Featured Broker Reviews

>  Fidelity (recommended)
>  Schwab (recommended)
>  Webull
>  M1 Finance
>  Vanguard
>  Robinhood
>  moomoo

Featured Robo-Advisors

>  Wealthfront (recommended)
>  Betterment
>  WealthSimple
>  Vanguard Digital Advisor

Annual Contribution Limits

  • 401k Contribution And Income Limits
  • 403b Contribution And Income Limits
  • IRA Contribution and Income Limits
  • HSA Contribution and Income Limits
  • 529 Plan Contribution Limits And Gift Tax Considerations

More On Investing

  • Best Online Stock Brokers And Trading Platforms In 2024
  • Best Brokerage and Investing Bonus Offers In November 2024
  • Best Health Savings Account (HSA) Providers In 2024
  • 5 Best Free Investing Apps For Beginners
  • Best Free Stock Trading Apps In 2024
  • The Best Robo-Advisors Of 2024
  • The Best Self-Directed IRA Providers Of 2024
  • The Best IRA Accounts (Traditional and Roth) Of 2024
  • Comparing The Most Popular Solo 401k Options
  • Best Automatic Investment Apps Of 2024

Footer

Who We Are

The College Investor® provides the latest news and analysis for saving and paying for college, student loan debt, personal finance, banking, and college admissions.

Connect

  • Contact Us
  • Advertise
  • Press & Media

About

  • About
  • In The News
  • Our Team
  • Editorial Guidelines
  • How We Make Money
  • Archives

Social

Copyright © 2024 · The College Investor · Privacy Policy ·Terms of Service · DO NOT Sell My Personal Information

wpDiscuz